Photography Pricing Guide
Photo: via Flickr Anyone who’s tried to make the leap from hobbyist to professional photographer knows that the business side of things can be murky and hard to navigate. Even one of the most basic, seemingly obvious elements — which, in other industries, is standardized and pretty easy to research — of your business plan is strangely shrouded in mystery and even controversy. “Pricing is, I feel, one of the most hotly debated topics in our industry,” says portrait photographer, who has been working as a natural light photographer for over two decades. “It’s one of the most unguided topics that we talk about or don’t talk about. I feel like everybody is too scared to talk about or put out what they think of as an industry standard.” Sue, who started out in a professional portrait studio during the early years of her career, eventually moved into a garage space for her shoots. At that point, she says, she grossly undercharged for her services.
“You price your work at what is called your ‘survival rate.’ You need enough to eat, you need enough to get by, you can go week by week,” says Sue, and you’ll generate enough to make it. “You need to understand what your cost of doing business is and break it downthis is just good solid business,” she says. But just making enough isn’t going to help you get ahead.
If all you’re doing is making it, your life will be a grind, and your art will suffer. “I saw no value in my shooting, and I saw no value in my space. I thought people wouldn’t pay me because I didn’t have a fancy studio,” she explains.
But, she says, “I quickly realized it had nothing to do with where I was located, and everything to do with the service I could give people. That service has nothing to do with what you look like, and everything to do with what you’re giving.” And that, says Sue, is at the heart of knowing how to price your photos and photography pricing for your services. Not just understanding how much your costs are — like overhead on your space and marketing materials — but also accurately valuing your time and the quality of your services. “Survival rates don’t work,” Sue says, because not only do they not help you get ahead, but they leave you afraid to keep growing your business and, as a result, increasing your prices. Which means your photos are worth more than just whatever they need to be worth to keep the lights on — they’re worth the cost of your professional growth.
However, if you are really a, it’s important to know how much is too much to charge for your services, and to remind yourself of that room to grow. If you’re not sure how much to charge, do what author and career coach calls “.” “I have no problem calling competitors. They don’t know if you’re a competitor or not,” she says, recommending that new businesses actively call around to find out what similar companies are charging. However, it’s the service you offer, both in photography and in customer service, that really determines how much you can charge. “You can value your product at whatever you think if your value as long as you’re getting the work, and your clients are happy, and you’re getting paid, and you’re not hurting anybody.
Who are we to judge what people charge?” For more of the wisdom of Sue Bryce, check out, and be sure to RSVP for.
. Whether you’re brand new to photography—and you’re just discovering that charging $500 to shoot a wedding is a terrible idea—or you’re three years in and still struggling to create a sustainable pricing model, this course is for you.
Our innovative two-week crash course covers every detail imaginable for determining fixed costs, cost of goods, your time, and much more. You’ll not only have a solid understanding of pricing and profit, but you’ll also have a new price structure in place to ensure your business will flourish. At the end of the crash course, you will:.
Know the costs of running your business and how those costs relate to pricing. Understand exactly how much revenue you need to generate annually. Master the importance of paying yourself.
Determine pricing reflecting your experience, target market, and offerings. Forge a solid plan for launching your new pricing structure. Implement pricing that’s both sustainable and profitable Are you a portrait photographer? To see our Pricing Guide for Portrait Photographers. 80+ pages of self-paced content filled with everything you need to create profitable, sustainable pricing.
Our how-to guide, complete with smart worksheets, savvy business advice and marketing materials to help you save time. Secrets from our favorite pros Compatibility:. Guide can be read in Acrobat, Preview and any PDF compatible product, view the entire guide right from your hard drive or iPad for easy archiving and navigation. Windows and Mac. Here at Design Aglow, we firmly believe that our education will help grow your business and lead you to achievable success. All of our courses have been thoroughly tested and are proven to work.
We stand behind our rich content and promise real-world results. That being said, if you’re not satisfied, we’re not satisfied. If, after diligently working through your course for the designated time period, you are unsatisfied with your results, we want you to write in and tell us.
We ask that you show that you've completed all of the work and exercises because we know how powerful they can be when applied properly. We have no desire to keep your money if you feel you have not received value, but we do insist that you commit 100% to taking action if you want our promised results. Please email us at support@designaglow.com within 30 days of your purchase, and we will do our best to help you succeed or offer you our full money-back guarantee. That means you can purchase any course with confidence knowing that, even if it takes a little longer than planned, you will get the right results. Thank you for choosing to grow your business with us! Cheers to your success, The Design Aglow Team.
A few notes from Design Aglow about our products. Customization: This product is an instant download and is fully customizable unless otherwise noted. A support guide is provided with your product, or in our section.
It offers a generalized overview for customizing the template. NOTE: Both the template and tutorial are designed specifically for professional photographers and assume a working knowledge and intermediate experience with Photoshop and a familiarity with layer masks. Printing: Unless otherwise noted, all template layouts are formatted for standard professional lab printing.
You can print your final products anywhere professional services are provided, however we do include a recommended lab with your download. Fonts: Most fonts used in Design Aglow products are standard system fonts that may already be installed on your computer, or are easily attainable by downloading from the creators. Due to copyright protection, we are unable to include these files directly in the template, but a quick Internet search for the font online will typically yield several resources (font style names are included with your product for easy searching). About Your Purchase: We understand inspiration knows no boundaries and that you're probably eager to get started. This product is designed to be used immediately, which is why we made it digital! We do hope you understand, however, that since it is digital, we are unable to offer refunds or exchanges. Before you finalize your purchase, take one more look to be sure it's exactly what you need and that you have the appropriate software.
One more thing: If you haven't purchased from us before, take a minute to review our, for important details on how you legally use this product. It will probably answer most of the questions you may have, and explains key product usage guidelines. Have questions? Contact us anytime. A friendly, intelligent member of Design Aglow will be happy to offer assistance during our operating hours, M-F 9:00-5:00 (U.S. Pacific Standard Time). Notify me when this product is available:.
Fresh marketing Insta eye candy with 15 professionally styled and photographed mockups, 6 of which are layered PSDs, ready for you to insert your photos with clipping masks. We’ve featured best-selling albums, frames, boxes and USB’s from the Design Aglow shop.
Use again and again, for all social media, in email newsletters, and online. 15 JPEG mockup images (6 have editable.PSD versions). Suggested captions for inspiration. 600 x 600 px @ 72 dpi.
DISPLAY: These templates are designed to be used on social media, and online marketing. FONTS: Barlow Please note - We supply the names of the fonts used, but.ttf files must be downloaded from other providers.
FILE TYPE: PSD & JPEG SOFTWARE: Compatible with Photoshop CS and newer, Photoshop Elements 6 through 11, Windows & Mac. A few notes from Design Aglow about our products. Customization: This product is an instant download and is fully customizable unless otherwise noted.
A support guide is provided with your product, or in our section. It offers a generalized overview for customizing the template. NOTE: Both the template and tutorial are designed specifically for professional photographers and assume a working knowledge and intermediate experience with Photoshop and a familiarity with layer masks. Printing: Unless otherwise noted, all template layouts are formatted for standard professional lab printing. You can print your final products anywhere professional services are provided, however we do include a recommended lab with your download.
Fonts: Most fonts used in Design Aglow products are standard system fonts that may already be installed on your computer, or are easily attainable by downloading from the creators. Due to copyright protection, we are unable to include these files directly in the template, but a quick Internet search for the font online will typically yield several resources (font style names are included with your product for easy searching). About Your Purchase: We understand inspiration knows no boundaries and that you're probably eager to get started. This product is designed to be used immediately, which is why we made it digital! We do hope you understand, however, that since it is digital, we are unable to offer refunds or exchanges. Before you finalize your purchase, take one more look to be sure it's exactly what you need and that you have the appropriate software. One more thing: If you haven't purchased from us before, take a minute to review our, for important details on how you legally use this product.
It will probably answer most of the questions you may have, and explains key product usage guidelines. Have questions? Contact us anytime. A friendly, intelligent member of Design Aglow will be happy to offer assistance during our operating hours, M-F 9am - 5pm (U.S. Pacific Standard Time). Notify me when this product is available:. The ultimate collection of innovative tools for studio organization.
All are totally customizable for Miller's gorgeous 50 page tear-off pads. You receive: 1- Studio Workflow Assistant (14x11): Our signature at-a-glance workflow system, perfect to personalize and use for a monthly at-a-glance system! Smart physics solution manual electricity. 18 clients per page, 50 page product. This pad will be your longest lasting, and most useful, investment of the year.
2- Order Approval Form (5x8): The perfect final step in your studio workflow, this must-have document helps studios avoid a host of potential issues. Ensure every client approves their order and accepts responsibility for any damages incurred after products are taken home. This form also protects your work from unlawful use by including a copyright reminder. 3- New Client Intake Form (5x8): Never be at a loss for words again when you speak with a new client. This form guides you every step of the way with prompts for a natural, informative conversation and to help you collect the critical information you need.
4- Client Workflow Tracker (5x8): You'll know what has been done, whether it's collecting payments or delivering the final product, and everything in between! 5- Studio Notes (5x8): From the Desk of.your business! It's never been easier to create beautiful, custom notes to use for thank-you's, reminders, hello's or just-because. Your clients and other vendors will be thrilled with a hand written note from their favorite photographer. 6- Client Gift Notes (5x8): It's never been easier to create a beautiful, custom gift that reminds your clients of your studio every single day. Great for vendors and other businesses too.simply add your images and names for ultimate personalization.
Special thanks to Hannah Mayo, Amanda Lenhardt, Katie Lamb, Catalina Dow and Sandra Bludau for the lovely images in our samples. 6 designs (delivered at 300 dpi).
Layered PSD files for simple modifications and complete customization. Full tutorial to guide you in customizing colors, text, and more!. PRINTING: The templates are available for printing through Miller's Professional Imaging (as Tear Off Notepads) and can easily be customized for your preferred lab/printer. FONTS: Raleway Please note - We supply the names of the fonts used, but.ttf files must be downloaded from other providers. FILE TYPE:.PSD SOFTWARE: Compatible with Photoshop CS5 & newer, Photoshop Elements 6 through 11, Windows and Mac. A few notes from Design Aglow about our products. Customization: This product is an instant download and is fully customizable unless otherwise noted.
A support guide is provided with your product, or in our section. It offers a generalized overview for customizing the template. NOTE: Both the template and tutorial are designed specifically for professional photographers and assume a working knowledge and intermediate experience with Photoshop and a familiarity with layer masks. Printing: Unless otherwise noted, all template layouts are formatted for standard professional lab printing. You can print your final products anywhere professional services are provided, however we do include a recommended lab with your download. Fonts: Most fonts used in Design Aglow products are standard system fonts that may already be installed on your computer, or are easily attainable by downloading from the creators. Due to copyright protection, we are unable to include these files directly in the template, but a quick Internet search for the font online will typically yield several resources (font style names are included with your product for easy searching).
About Your Purchase: We understand inspiration knows no boundaries and that you're probably eager to get started. This product is designed to be used immediately, which is why we made it digital! We do hope you understand, however, that since it is digital, we are unable to offer refunds or exchanges. Before you finalize your purchase, take one more look to be sure it's exactly what you need and that you have the appropriate software. One more thing: If you haven't purchased from us before, take a minute to review our, for important details on how you legally use this product.
Photography Pricing Guide 2018
It will probably answer most of the questions you may have, and explains key product usage guidelines. Have questions? Contact us anytime.
A friendly, intelligent member of Design Aglow will be happy to offer assistance during our operating hours, M-F 9am - 5pm (U.S. Pacific Standard Time). Notify me when this product is available:. Need to stand out in on social media? We've got your back. Our social media marketing collection includes square, vertical and horizontal formats for social media and stories plus website, blog, and email use. BONUS: white, charcoal, watercolor and foil versions Special thanks to Love & Embers, The Cab Look Foto Lab, Kallima Photography, Dan DeWaard, Stephanie Rogers, Kaylynn Clark, Jennifer Moher and Amanda Lenhardt for the lovely images in our samples.
3 editable PSD files, each with 10 custom hand-lettered designs. 3 design options: Standard (White & Charcoal), Watercolor, and Foil. 3 different formats: Square (1080x1080 px), Instagram Stories (1080x1920 px), FB Cover (820x462 px). DISPLAY: These templates are designed to be used on social media, and online marketing. FONTS: No fonts are used in this product. All written content is custom lettering by Design Aglow. The color of the hand lettered words is editable, but the verbiage is not.
FILE TYPE: PSD SOFTWARE: Compatible with Photoshop CS and newer, Photoshop Elements 6 through 11, Windows & Mac. A few notes from Design Aglow about our products. Customization: This product is an instant download and is fully customizable unless otherwise noted. A support guide is provided with your product, or in our section. It offers a generalized overview for customizing the template.
NOTE: Both the template and tutorial are designed specifically for professional photographers and assume a working knowledge and intermediate experience with Photoshop and a familiarity with layer masks. Printing: Unless otherwise noted, all template layouts are formatted for standard professional lab printing. You can print your final products anywhere professional services are provided, however we do include a recommended lab with your download. Fonts: Most fonts used in Design Aglow products are standard system fonts that may already be installed on your computer, or are easily attainable by downloading from the creators.
Due to copyright protection, we are unable to include these files directly in the template, but a quick Internet search for the font online will typically yield several resources (font style names are included with your product for easy searching). About Your Purchase: We understand inspiration knows no boundaries and that you're probably eager to get started. This product is designed to be used immediately, which is why we made it digital! We do hope you understand, however, that since it is digital, we are unable to offer refunds or exchanges.
Before you finalize your purchase, take one more look to be sure it's exactly what you need and that you have the appropriate software. One more thing: If you haven't purchased from us before, take a minute to review our, for important details on how you legally use this product.
It will probably answer most of the questions you may have, and explains key product usage guidelines. Have questions?
Contact us anytime. A friendly, intelligent member of Design Aglow will be happy to offer assistance during our operating hours, M-F 9am - 5pm (U.S. Pacific Standard Time).